FROM MASS MARKETING COMMUNICATION TO PERSONALIZATION IN E-MARKETING (Od masowej komunikacji marketingowej po personalizacje w e-marketingu)

• Authors: Szwarc Natalia
• Languages of publication: PL

Abstracts

EN

The aim of the marketing communication is to establish long-term relationships between customer and organization. Evolution of marketing communication and media development allowed advanced personalization of product messages in real time. Today, personalization is one of the strongest e-marketing trends. And it is growing still. Internet offers a lot of effective tools for individualized communications and products. This can help businesses become more competitive. The article introduces the problem of the personalization idea and tools.

Keywords

EN

COMMUNICATON; E-MARKETING; PERSONALIZATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: e-mentor
• Year: 2010
• Issue: 3(35)
• Pages: 75-81
• Document type: ARTICLE

Contributors

author

Szwarc Natalia

• Natalia Szwarc, Majewski Business Consulting, ul. Rogalinska 5c/8, 80-809 Gdansk, Poland

Identifiers

CEJSH db identifier

10PLAAAA088012