Surname as an icon - film, advertisement, brand (name of a product)

• Authors: Kowalik-Kaleta Z.
• Languages of publication: EN

Abstracts

EN

The article raises the question of the function that name and surname have in a the creation of film iconographic types of psychological and physical models playing symbolic functions (in reference to a book by psychologist W. Adamczyk) and the issue of the visualisation of a surname in the contemporary commercial world, as well as of its acquiring the function of an iconic sign having associative and symbolic characteristics.

Keywords

EN

FILM ICONOGRAPHIC TYPES' CREATION

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Instytut Slawistyki Polskiej Akademii Nauk
• Journal: Studia z Filologii Polskiej i Słowiańskiej
• Year: 2007
• Volume: 42
• Pages: 269-279
• Document type: ARTICLE

Contributors

author

Kowalik-Kaleta Z.

• Z. Kowalik-Kaleta, no address given, contact the journal editor

Identifiers

CEJSH db identifier

08PLAAAA03747531