Regional University Marketing in Under-developed Regions

• Authors: Stefko Robert , Frankovsky Miroslav , Baeik Radovan
• Languages of publication: EN

Abstracts

EN

Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying modified strategies and marketing tools in Slovak higher educational market. The study deals with main and dominant approaches in this area of managing of educational institutions in Slovak environment but the study also presents the results of the research. The sample of the research was selected from students of the Faculty of Management, University of Preöov, Slovak Republic. There was marketing product policy designed and mainly communications policy and image mainly analyzed there. There are offered some suggestions for universities in the final part of the study.

Keywords

EN

DEVELOPMENT; MARKETING; UNIVERSITY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2007
• Issue: 3(3)
• Pages: 71-81
• Document type: ARTICLE

Contributors

author

Stefko Robert

author

Frankovsky Miroslav

author

Baeik Radovan

• Robert Stefko, University of Presov, Namestie legionarov 3, 080 01 Presov, Slovakia

Identifiers

CEJSH db identifier

11PLAAAA092323