THE SOURCES OF AN EFFECTIVE MARKETING COMMUNICATION IN SOCIAL NETWORKS (Zródla efektywnosci przekazu marketingowego w serwisach spolecznosciowych)

• Authors: Moroz Miroslaw
• Languages of publication: PL

Abstracts

EN

Social networks become used for marketing purposes more often. The innovativeness and specificity of marketing communication in those types of services are undoubtedly interesting form advertisers' point of view. Regarding the fact that this is a relatively new solution, there arises a question about the effectiveness of advertising campaigns conducted in social media. This article analyses the sources of effectiveness of marketing activity in social networks and describes the conditioning of an effective campaign in those types of media.

Keywords

EN

COMMUNICATION; INTERNET; MARKETING; NETWORKING; SOCIAL BRAND

Discipline

• EDUCATION: EDUCATION

• Publisher: Szkoła Główna Handlowa w Warszawie
• Journal: e-mentor
• Year: 2010
• Issue: 4(36)
• Pages: 62-67
• Document type: ARTICLE

Contributors

author

Moroz Miroslaw

• Miroslaw Moroz, Uniwersytet Ekonomiczny we Wroclawiu, Katedra Ekonomiki i Organizacji Przedsiebiorstwa, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

10PLAAAA088023