Zmiany zainteresowania produktami bankowymi wsrod studentow na przykladzie Uniwersytetu Przyrodniczego w Poznaniu

• Authors: Stefko Olga

Title variants

EN

CHANGING THE INTEREST IN BANKING PRODUCTS AMONG STUDENTS ON THE EXAMPLE OF POZNAN UNIVERSITY OF LIFE SCIENCES

• Languages of publication: PL

Abstracts

EN

There is a huge competition in the banking market. In that situation most important is good relation and satisfaction among possessing clients than still finding new ones. This activity is possible in segment of banking products for students. The paper presents aspects connected with research on the interest in bank products among students of Poznan University of Life Sciences. It describes not only expectations towards potential providers of services on retail financial services market but also main drawbacks and deficiency of offers from the customer's point of view. Finally, the paper considers possibilities how to satisfy demands in the future and create more appropriate financial measures for the discussed sector. The paper is also a continuation of the research carried out in 2007 and devoted to the same issue.

Keywords

EN

BANK PRODUCTS; SECTOR OF STUDENTS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wydawnictwo Uniwersytetu Przyrodniczego w Poznaniu
• Journal: Journal of Agribusiness and Rural Development
• Year: 2011
• Issue: 3(21)
• Pages: 115-124
• Document type: ARTICLE

Contributors

author

Stefko Olga

• dr Olga Stefko, Katedra Ekonomiki Przedsiebiorstw Agrobiznesu, Uniwersytet Przyrodniczy w Poznaniu, ul. Wojska Polskiego 28, 60-637 Poznan, Poland

Identifiers

CEJSH db identifier

11PLAAAA102426