DEMARKETING OF TABACCO PRODUCTS AND CONSUMERS BEHAVIOR FORMATION (Demarketing wyrobow tytoniowych a ksztaltowanie zachowan konsumenckich)

• Authors: Jacennik Barbara
• Languages of publication: PL

Abstracts

EN

Demarketing of tobacco products includes methods aimed at changing the consumer behavior and the marketing environment. The main strategies consist of price manipulation, anti-smoking advertising, regulations restricting or banning tobacco advertising, limitations of distribution or consumption of tobacco products, and warning messages on packages and advertisements. These measures influence either directly or indirectly the following psychosocial and environmental variables: health beliefs, social attractiveness of smoking, accessibility of tobacco products and associated behaviors. The article presents a review of international research on the demarketing of tobacco and its effects for the formation and change of health behavior.

Keywords

EN

BEHAVIOR; DEMARKETING; TOBACCO

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2008
• Issue: 1(5)
• Pages: 99-109
• Document type: ARTICLE

Contributors

author

Jacennik Barbara

• Barbara Jacennik, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland

Identifiers

CEJSH db identifier

11PLAAAA09247