Perspektywy wykorzystania narzedzi marketingu mobilnego

• Authors: Stalmach Robert

Title variants

EN

PROSPECTS FOR THE USE OF MOBILE MARKETING TOOLS

• Languages of publication: PL

Abstracts

EN

Mobile marketing has some undeniable advantages over other communication channels, such as interactivity, location based services and impulsiveness (spontaneity). However, a cell phone and other mobile devices are treated by users as personal devices in relation to which they are reluctant to see the interference from outside. The challenge for the industry is therefore a good understanding of the restrictions associated with this form of communication. Factors specific to m-marketing include profile of the recipient, the context and motivations of the user 'in motion'.

Keywords

EN

COMMUNICATION CHANNELS; MOBILE MARKETING; USER

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Wyższa Szkoła Finansów i Zarządzania w Warszawie
• Journal: Contemporary Economics
• Year: 2010
• Issue: 4(16)
• Document type: ARTICLE

Contributors

author

Stalmach Robert

• Robert Stalmach, Wyzsza Szkola Finansow i Zarzadzania, ul. Pawia 55, 01-030 Warszawa, Poland.

Identifiers

CEJSH db identifier

11PLAAAA091617