Sales Promotion Through the Non-verbal Communication in the Sales Business

• Authors: Makowski M.
• Languages of publication: PL

Abstracts

EN

The important role in the shopping process is played by the senses, that enable buyer to judge the offer in order to accept or reject it. Human senses decode, react and help to memorise stimulants. The aspect of sensory perception is very important and in the majority of cases the transaction results from the deliberate actions enabling clients to touch, smell or taste the product. Activating sales through the non-verbal communication results in faster decision making by the buyer due to the emotional stimulation more subtle than verbal incentives

Keywords

EN

NON-VERBAL COMMUNICATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2007
• Volume: 10
• Issue: 3(36)
• Pages: 88-95
• Document type: ARTICLE

Contributors

author

Makowski M.

• M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul.11 LIstopada 13, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

08PLAAAA04849221