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PN-ISO 690:2012
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Article details
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PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
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Journal
Ekonomika i Organizacja Przedsiębiorstwa
2007
|
6(689)
| 57-64
Article title
Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs
Authors
Rostro F. R.
,
Grudzewski W.
Title variants
Languages of publication
PL
Abstracts
EN
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
Keywords
EN
MEXICAN SMES ANALYSIS
Discipline
ECONOMICS: ECONOMICS
Publisher
Instytut Organizacji i Zarządzania w Przemyśle „ORGMASZ”
Journal
Ekonomika i Organizacja Przedsiębiorstwa
Year
2007
Issue
6(689)
Pages
57-64
Physical description
Document type
ARTICLE
Contributors
author
Rostro F. R.
author
Grudzewski W.
W. Grudzewski, Instytut Organizacji i Zarzadzania w Przemysle 'ORGMASZ', ul. Zelazna 87, 00-879 Warszawa, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA03176558
YADDA identifier
bwmeta1.element.7478e93c-10d5-3826-9ca7-edbfd6f4c27f
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