RECONSTRUCTIONS OF HISTORICAL EVENTS AS EMOTIONAL PROMOTIONAL TRASMISSIONS (Rekonstrukcje wydarzen historycznych jako emocjonalne przekazy promocyjne.)

• Authors: Makowski Michal
• Languages of publication: PL

Abstracts

EN

The article presents possibilities of using an event in promotional activities in the tourist services market. It discusses the essential issues related to the practical implementation of a promotional event such as reconstruction of historical events, highlighting the importance of creating emotions in this type of transmission. This issue turns out to be important and worthy of discussion because of the increasing number of outdoor events that reconstruct various historical events, which are very popular in society.

Keywords

EN

MARKETING EVENT; PROMOTION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2010
• Volume: 13
• Issue: 1(46)
• Pages: 84-93
• Document type: ARTICLE

Contributors

author

Makowski Michal

• Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

10PLAAAA08096