CUSTOMER LOYALTY TO INSURANCE COMPANIES

• Authors: Witkowska Justyna
• Languages of publication: EN

Abstracts

EN

Loyalty of customers in the insurance services market is determined by numerous factors. The factors with the highest share in building loyalty attitudes include the offer conditions, credibility and confidence in the insurance company and premium amount. The location of the insurance agency, on the other hand, has the lowest influence on the loyalty of the customer to the insurer.

Keywords

EN

CUSTOMER LOYALTY; INSURANCE COMPANIES; INSURANCE SERVICES; QUALITY; SATISFACTION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Olsztyn Economic Journal
• Year: 2010
• Volume: 5
• Issue: 2
• Pages: 316-325
• Document type: ARTICLE

Contributors

author

Witkowska Justyna

• Justyna Witkowska, Chair of Insurance, University of Warmia and Mazury, Poland

Identifiers

CEJSH db identifier

11PLAAAA091410