THE MARKET IMAGE OF MEDIA GOODS AS A STARTING POINT FOR PROMOTIONAL ACTIVITIESON THE PRESS MARKET (Rynkowy wizerunek dobra medialnego jako punkt wyjscia dzialan promocyjnych na rynku prasowym)

• Authors: Zabinski Ryszard
• Languages of publication: PL

Abstracts

EN

The article discusses market image schemes of media goods in the following segments: paid printed newspapers, radio, television and websites. The analysis of these segments is helpful in understanding the market operation of printed newspapers, magazines, broadcasting stations, TV stations and websites. The analysis shows also factors that have an impact on commercial transfer creation. The article focuses on the determination of mission's keynote, the distinguishing elements of identity and the way of creating expectation regarding the image of media goods.

Keywords

EN

MARKET PICTURE; MEDIA GOODS; PRESS MARKET

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION

• Publisher: Polska Akademia Nauk
• Journal: Rocznik Historii Prasy Polskiej
• Year: 2009
• Volume: 12
• Issue: 1 (23)
• Pages: 103-115
• Document type: ARTICLE

Contributors

author

Zabinski Ryszard

• R. Zabinski, Katedra Dziennikarstwa i Komunikacji Spolecznej, Wyzsza Szkola Zarzadzania 'Edukacja', ul. Krakowska 58-62, PL 50-425 Wroclaw, Poland

Identifiers

CEJSH db identifier

11PLAAAA106019