THE USAGE OF ANIMATED CHARACTERS IN ADVERTISEMENT (Wykorzystanie postaci animowanych w przekazie reklamowym)

• Authors: Makowski Michal
• Languages of publication: PL

Abstracts

EN

Fictitious, animated characters appear in commercial transmission much more frequently than just a few years ago. The main reason for the popularity of this type of advertising production is significant technical and technological development that facilitates the work of creative graphic designers and animators. To explain the importance of the cartoon characters' usage in advertising the author used numerous examples of films emitted in Polish television. As a source of inspiration for creative advertisers the article presents also manga, a popularity gaining technique, in which there are prepared a number of animated advertising films in Japan. In this context, the author also proposed the introduction of two new concepts - 'mangavertising' and 'animevertising'.

Keywords

EN

ADVERTISEMENT; COMMERCIAL TRANSMISSION; MARKETING COMMUNICATION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2009
• Volume: 12
• Issue: 3(44)
• Document type: ARTICLE

Contributors

author

Makowski Michal

• Michal Makowski, Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

09PLAAAA070318