EN
The study is aimed at variants and variation of place names in the Czech political discourse in the period between 1945 and 1989. It is illustrated with the place names Podkarpatská Rus / Zakarpatská Ukrajina (Carpathian Ruthenia / Zakarpatia), Bahía de Cochinos / Zátoka sviní (Bahía de Cochinos / Bay of Pigs), and Falklandy / Malvíny (the Falkland Islands / Islas Malvinas). The usage of a particular form (variant) and the substitution of a place name for its variant reflect the process of their politicization and ideological presentation in that-time political journalism. It also shows their usage in symbolic and metaphorical ways through their occurrences in specific collocations. The analysis is based on the Rudé právo newspaper, the official medium of the Communist Party of Czechoslovakia.