Hospodářské kontakty Baťových závodů se Sověty v letech 1918−1938

• Authors: Marek Martin

Title variants

EN

BUSINESS CONTACTS OF BATA CONCERN WITH THE SOVIETS IN 1918-1938

• Languages of publication: CS

Abstracts

EN

This study brings to attention the active endeavour of Bata concern to expand to Soviet markets in the interwar period. It also analyzes mutual study contacts between Bata concern representatives and their Soviet counterparts. Moreover, the study examines the extent of awareness of the Soviet Union in Bata company and the way the USSR and its economic system were presented by Bata company press. Last but not least, the study focuses on the business strategy employed by Bata management and the degree of its compactness, i.e. the short-term modifications of business tactics. By combining chronological and thematic approaches, the study reveals the intentions of Bata management and also differences in the way they communicated and presented facts when addressing their Soviet counterparts, Bata company employees and domestic competitors.

Keywords

EN

BATA; CONTACTS WITH USSR; ECONOMIC HISTORY

Discipline

• HISTORY: HISTORY

• Publisher: Institute of History, Czech Academy of Sciences
• Journal: Slovanské historické studie (Slavonic Historical Studies)
• Year: 2008
• Issue: 33
• Pages: 43-118
• Document type: ARTICLE

Contributors

author

Marek Martin

• Martin Marek, Centre for Studies in Central European History: Sources, Countries, Culture, Faculty of Arts of Masaryk University, Arne Novaka 1, 602 00 Brno, Czech Republic, http://dlib.lib.cas.cz/3746/

Identifiers

CEJSH db identifier

09CZAAAA056219