SATISFACTION AND LOYALTY OF BANK CUSTOMER TOWARDS BANKS WEBSITE (Satysfakcja i lojalnosc klienta bankowego a strona www banków)

• Authors: Grzegorczyk Wojciech , Sibinska Anna , Krawiec Wioletta
• Languages of publication: PL

Abstracts

EN

The aim of the article is focusing on aspects of satisfaction and loyalty of e-customer in Polish banking. The article is presenting methods and results of research concerning satisfaction and loyalty of bank customer. This paper shows customer preferences towards banks website functionality.

Keywords

EN

BANK'S WEBSITE; CUSTOMERS' SATISFACTION AND LOYALTY; FINANCIAL SERVICES MARKETING

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Polska Akademia Nauk
• Journal: Organization and Management
• Year: 2009
• Issue: 2(136)
• Pages: 71-86
• Document type: ARTICLE

Contributors

author

Grzegorczyk Wojciech

author

Sibinska Anna

author

Krawiec Wioletta

• Wojciech Grzegorczyk, Uniwersytet Lódzki, Wydzial Zarzadzania, Katedra Marketingu, ul. Matejki 22/26, 90-237 Lódz, Poland,

Identifiers

CEJSH db identifier

10PLAAAA075711