MECHANISMS OF INDIRECT PERSUASION IN MEDIA RELATIONS TEXTS

• Authors: Sujkowska-Sobisz K.
• Languages of publication: PL

Abstracts

EN

The authoress considers functions of media relations texts. It is proved that, in spite of their authors' declarations, a persuasive function is dominating in such texts. Mechanisms of indirect persuasion were described by using methods offered by cognitive linguistic and given by R. Langacker, G. Lakoff and M. Johnson. The authors of the media relation texts deliberately use the following language metaphors: THE INSTITUTION IS A WINNER, THE INSTITUTION IS A FRIEND, THE INSTITUTION IS A MAN, THE INSTITUTION'S ACTIVITY IS SPORTS COMPETITION, THE INSTITUTION'S ACTIVITY IS WAR.

Keywords

EN

COGNITIVE LINGUISTIC; MEDIA RELATIONS TEXTS; PERSUASION

Discipline

• PHILOLOGY_&_LINGUISTICS: PHILOLOGY & LINGUISTICS

• Publisher: Uniwersytet Opolski
• Journal: Stylistyka
• Year: 2005
• Volume: 14
• Pages: 533-548
• Document type: ARTICLE

Contributors

author

Sujkowska-Sobisz K.

• K. Sujkowska-Sobisz, Uniwersytet Slaski, Instytut Jezyka Polskiego, pl. Sejmu Slaskiego 1, 40-032 Katowice, Poland

Identifiers

CEJSH db identifier

05PLAAAA00461172