THE SUBJECTIVE MARKETING RISKS AT DEVELOPING AND ENTERING THE INNOVATIVE PRODUCTS TO THE MARKET (Urakhuvannia subiektyvnykh marketynhovykh ryzykiv pry rozroblenni ta vyvedenni innovatsiinoi produktsii na rynok)

• Authors: Bilovodska Olena A.
• Languages of publication: UK

Abstracts

EN

In paper the subjective marketing risks are analysed, kinds and factors of these risks on each of stages developing and entering the innovative products to the market are found out, their quantitative estimation is executed and the proper methods of decline are offered.

Keywords

EN

ANALYSIS; COEFFICIENT OF CONFIDENCE; DECISION TREE; NEW COMMODITY; QUANTITATIVE ESTIMATION; SUBJECTIVE MARKETING RISKS

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 1 (45)
• Pages: 96-103
• Document type: ARTICLE

Contributors

author

Bilovodska Olena A.

• Olena A. Bilovodska, Sumy State University, Sumy, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA095419