The Concept Study in Product Competitiveness Involving Product Qualities' Matrix Use

• Authors: Kowalewski K.
• Languages of publication: PL

Abstracts

EN

The author applies taxonomic measures and product qualities' matrix to measure clients' satisfaction. The method is valuable because it can be used to analyse product competitiveness directly. The article presents description and results of author's research that document the method's usefulness in market analysis and consumer behaviour studies.

Keywords

EN

CONSUMER; PRODUCT QUALITIES; TAXONOMIC MEASURES

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2005
• Volume: 8
• Issue: 3(28)
• Pages: 129-134
• Document type: ARTICLE

Contributors

author

Kowalewski K.

• K. Kowalewski, Wyzsza Szkola Finansów i Zarzadzania w Bialymstoku, Filia w Elku, Wydzial Zarzadzania i Marketingu, ul. Grunwaldzka 1, 19-300 Elk, Poland

Identifiers

CEJSH db identifier

06PLAAAA00801968