Gesture as a Non-verbal, Brand Placing Message

• Authors: Makowski M.
• Languages of publication: PL

Abstracts

EN

The article stresses the importance of non-verbal communication, often reduced to the process of transmitting and receiving non-verbal messages. The author presents the meaning of gestures that are important way of non-verbal communication, conveying meaning through body movements. The abundance of gestures enables them to successfully promote brands and place them in clients' memory. The article presents the examples of gestures employed to create proper brand image in the minds of clients belonging to target groups.

Keywords

EN

GESTURE'S MEANING; NON-VERBAL MESSAGES

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2007
• Volume: 10
• Issue: 2(35)
• Pages: 117-122
• Document type: ARTICLE

Contributors

author

Makowski M.

• M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul. 11 Listopada 13, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

08PLAAAA04839206