MARKETING IN THE CONTEXT OF THE CORPORATE SOCIAL RESPONSIBILITY (Marketing w kontekscie spolecznej odpowiedzialnosci biznesu)

• Authors: Stys Aniela
• Languages of publication: PL

Abstracts

EN

The authoress pays attention to the relation between marketing as a managerial orientation and corporate social responsibility. Besides pointing out possible areas of such relation, there is also shown its meaning to the sustainable development.

Keywords

EN

CORPORATE SOCIAL RESPONSIBILITY; CREATIVITY IN BUSINESS; MARKET ACTIVITY

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Komitet Nauk Organizacji i Zarządzania PAN, Kolegium Zarządzania i Finansów SGH
• Journal: Organization and Management
• Year: 2009
• Issue: 3(137)
• Pages: 27-40
• Document type: ARTICLE

Contributors

author

Stys Aniela

• Aniela Stys, Uniwersytet Ekonomiczny we Wroclawiu, Wydzial Nauk Ekonomicznych, Instytut Marketingu, Katedra Podstaw Marketingu, ul. Komandorska 118/120, 53-345 Wroclaw, Poland

Identifiers

CEJSH db identifier

10PLAAAA07461