Trailer zum Buch – Wie wirken Buchtrailer auf die Rezipienten? Ergebnisse des ersten online-experiments in Deutschland

• Authors: Christian Schafer-Hock , Daniela Hartmann

Title variants

EN

How do Book Trailers Affect the Recipients? Results of the First Online Experiment in Germany

• Languages of publication: DE

Abstracts

EN

As far as we know, an experiment on the effect of book trailers has not yet been presented to a broader academic public. Our findings: Book trailers are – compared to blurbs – better able to make clear to the future reader which genre the book they are considering buying belongs to. In our experiment, however, they were not able to increase the interest in reading more strongly, nor did they manage to make a book seem more exciting in the comparison carried out to blurbs.

Keywords

EN

BOOK TRAILER; ONLINE EXPERIMENT; BLURB; MEDIA EFFECTS; GERMANY

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2013
• Volume: 4
• Issue: 2
• Pages: 66-79

Contributors

author

Christian Schafer-Hock

• Department of Communication, Johannes Gutenberg University Mainz, Jakob-Welder-Weg 12, 55128 Mainz, GERMANY

author

Daniela Hartmann