MODE OF TEXT PRESENTATION AND ITS INFLUENCE ON READING EFFICIENCY: SCROLLING VERSUS PAGINATION

• Authors: Anna Maria Wieczorek , Zuzanna Kłyszejko , Justyna Sarzyńska , Agnieszka Szóstek , Karolina Chmiel , Tomasz Soluch , Aneta Brzezicka
• Languages of publication: EN

Abstracts

EN

In the last decades, the Internet has developed into a proliferating and flourishing source of information. This phenomenon requires complex pieces of writing to be presented in a way that expedites their efficient processing. This paper presents an experiment studying how text presentation affects reading efficiency and text recall. We compared different types of text presentations - scrolling and text pagination with and without callouts. A word recognition task was used to assess the recognition of a presented text. Discrepancies in reading efficiency were apparent in the results obtained from the eye tracking data; namely, we noted that scrolling is more demanding than reading paginated text in terms of the processing time. Our findings provide support for claims of more efficient processing of paginated texts. Such text presentation appears to have a strong influence on cognition that should be taken into account by designers whenever visualizing complex texts online.

Keywords

EN

TEXT PROCESSING; SCROLLING; PAGINATION; PROCESSING; EYE MOVEMENTS; READING

• Publisher: Institute of Experimental Psychology, Slovak Academy of Sciences
• Journal: Studia Psychologica
• Year: 2014
• Volume: 56
• Issue: 4
• Pages: 309 – 321

Contributors

author

Anna Maria Wieczorek

• Warsaw University of Social Sciences and Humanities, Chodakowska Street 19/31, 03-815 Warsaw, Poland

author

Zuzanna Kłyszejko

author

Justyna Sarzyńska

author

Agnieszka Szóstek

author

Karolina Chmiel

author

Tomasz Soluch

author

Aneta Brzezicka