Instrumentalizm działań marketingowych w kampaniach wyborczych

• Authors: Monika Narloch

Title variants

EN

INSTRUMENTALISM OF MARKETING ACTIVITIES IN ELECTION CAMPAIGNS

• Languages of publication: PL

Abstracts

EN

Political marketing implements to the policy many tools by which communication becomes easier and the effectiveness of the political marketing activities increase. This article is an attempt to describe the most popular tools which are use in the modern election campaigns.

Keywords

EN

POLITICAL MARKETING; ELECTION CAMPAIGN; DIRECT CAMPAIGN; PUBLIC RELATIONS; ADVERTISING; MARKETING STRATEGY

• Publisher: Akademia Marynarki Wojennej (Polish Naval Academy), Gdynia, Poland
• Journal: Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
• Year: 2012
• Issue: 1
• Pages: 29-44

Contributors

author

Monika Narloch

• Akademia Marynarki Wojennej, ul. Śmidowicza 69, 81-103 Gdynia, Poland