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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2013
Volume
---
Issue
3(9)
Identifiers
Cover
Volume contents
3(9)
article:
The role of higher education institutions in shaping the intellectual capital in light of marketing innovation
(
Białoń L.
), p. 2-18
article:
Outer personal marketing as the element of the holistic orientation of organization
(
Baruk A. I.
), p. 19-42
article:
Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute
(
Tkaczyk S.
,
Żakowska H.
,
Kuzincow J.
,
Kobylarz M.
), p. 43-53
article:
Marketing of knowledge based services
(
Pluta-Olearnik M.
), p. 54-70
article:
Marketing automation processes as a way to improve contemporary marketing of a company
(
Świeczak W.
), p. 71-84
article:
Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values
(
Monrabal J. I.
), p. 85-92
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