EN
The text focuses on the current myths and rumours as a current genre in the present-day society. The author sees these narratives as texts which can be studied and analysed at several levels depending on the context of narration, and she assumes that the social context influences the content and the form of these narratives. The main aim of the text is to highlight the theoretical and methodological specificities of the ethnographic research of present-day myths and rumours within the OZ (Civic Organisation) Proti Prúdu and the influences of this specific context on these narratives in the context of the daily life of sellers of the Nota Bene magazine – clients of the OZ Proti Prúdu organisation. Through several examples of narratives, the context of which depends on the given environment, the author seeks to point out in what way individuals can indirectly react to daily life within their particular environment.