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PL EN

Journal

e-mentor

2012 | 4 (46) | 77-81

Article title

E-konsumentów portret własny

Authors

Marzena Feldy

Selected contents from this journal

Title variants

EN
SELF-PORTRAIT OF ONLINE CONSUMERS

Languages of publication

PL

Abstracts

EN
The article presents an image of online consumers, diagnosed on the basis of individual in depth interviews conducted with e-customers. Afterwards, the image is compared with a picture of online consumers that emerges from available statistical data. It allows formulating a few marketing tips for e-retailers.

Keywords

Publisher

Szkoła Główna Handlowa w Warszawie

Journal

e-mentor

Year

2012

Issue

4 (46)

Pages

77-81

Physical description

Contributors

author
Marzena Feldy
  • Kolegium Zarządzania i Finansów, Szkoła Główna Handlowa w Warszawie, Al. Niepodległości 162, 02-554 Warszawa, Poland

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-48e001f5-2207-458e-9875-17cb22be5079
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