Rol ta mistse marketynhu innovatsii v ekolohichnomu brendynhu

• Authors: Svetlana M. Makhnusha , Natalia Y. Kosolap

Title variants

EN

ROLE AND PLACE OF MARKETING OF INNOVATIONS IN ECOLOGICAL BRANDING

• Languages of publication: UK

Abstracts

EN

In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out the role and place of marketing of innovations in it.

Keywords

EN

BRANDING; ECOLOGICAL BRANDING (ECO-BRANDING); ECO-ATTRIBUTES OF GOODS; MARKETING OF INNOVATIONS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2011
• Volume: 2 (52)
• Pages: 165-175

Contributors

author

Svetlana M. Makhnusha

• Sumy State University, Sumy, Ukraine

author

Natalia Y. Kosolap