POP CULTURE, MARGINALIZATION, REMEDIATION. DIGITAL ARTIFACTS OF THE CULT OF ST. CYRIL AND METHODIUS AND ST. VALENTINE ON THE X.COM PLATFORM

• Authors: Adamski Andrzej , Gaweł Arkadiusz , Przywara Barbara
• Languages of publication: EN

Abstracts

EN

The article analyzes the contemporary reception of the Cyril-Methodian heritage in the context of the mediatization of religion and the transformation of religious traditions in digital culture. The study compares the presence of the cult of Saints Cyril and Methodius with the simultaneous popularity of St. Valentine and commercial “Valentine’s Day” in the Polish media and religious space. Using the methodology of media archaeology and digital communication analysis techniques, the authors examine the virtual representations of both cults in the discourse of the Twitter/X platform (in Polish and English). Quantitative and qualitative analysis shows that the cult of the Thessalonian Brothers in the media space in Poland is almost completely marginalized by the Valentine’s Day pop-cultural narrative. The study also documents the complex processes of adaptation and transformation of traditional religious cults under the influence of digital media logic. The article contributes both to studies on the continuity of the Cyril-Methodian tradition in the digital age, as well as to the sciences of social communication and media, showing the mechanisms of functioning of historical religious heritage in an environment dominated by popular culture, dominant media narratives, and algorithms of social platforms.

Keywords

EN

SOCIAL COMMUNICATION; MEDIA SCIENCES; CYRIL AND METHODIUS; VALENTINE’S DAY; POP CULTURE; TOPOI ANALYSIS; MEDIA ARCHAEOLOGY

• Publisher: Univerzita Konštantína Filozofa v Nitre
• Journal: Konštantínove listy
• Year: 2025
• Volume: 18
• Issue: 1
• Pages: 182 - 196

Contributors

author

Adamski Andrzej

• University of Information Technology and Management in Rzeszow, Faculty of Media and Social Communications, ul. Sucharskiego 2, 35-225 Rzeszow, Poland

• https://orcid.org/0000-0002-4075-4224

author

Gaweł Arkadiusz

• https://orcid.org/0000-0001-8668-5626

author

Przywara Barbara

• https://orcid.org/0000-0003-0674-1080

Identifiers

DOI

10.17846/CL.2025.18.1.182-196