Wideografia jako metoda badań zachowań konsumenckich

• Authors: Jolanta Tkaczyk

Title variants

EN

VIDEOGRAPHY AS A CONSUMER RESEARCH METHOD

• Languages of publication: PL

Abstracts

EN

The main aim of the paper is to present a videography as a new method in consumer research. This paper examines the role of videography, gives insight in techniques and tools and varieties of videography. Videography is the qualitative research method based on using video to conduct and present research..

Keywords

EN

videography; consumer research; ethnography; consumer behavior

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 3
• Pages: 14-20

Contributors

author

Jolanta Tkaczyk

• Katedra Marketingu, Akademia Leona Koźmińskiego w Warszawie, ul. Jagiellońska 57/59, 03-301 Warszawa, Poland