EN
The article presents the potential of Switzerland in the context of cultural tourism. The author shows the basic tourist product and its availability to Polish individual and group tourists. She describes natural and political conditions which influence tourist attractiveness of Switzerland. She presents the brief history of the country, pointing out to the beginning of tourism, and the process of creating a tourist product. In the rest of the study, the author tries to analyze the appearing types of cultural tourism and to estimate the attractiveness of the discussed country.