Vom Vital-Macher zum Frische-Flirt. Strukturtypen der werbetauglichen deutschen Komposita und deren polnischer Entsprechungen

• Authors: Joanna Golonka

Title variants

EN

FROM VITAL-MACHER TO FRISCHE-FLIRT. PATTERNS OF GERMAN COMPOUNDS AND THEIR POLISH EQUIVALENTS IN ADVERTISING

• Languages of publication: DE

Abstracts

EN

Values are the most important aspect of any advertising message. Compounds (both nouns and adjectives) are a very effective means to express values (related to the advantages of a product). This, however, pertains only with respect to the German language. Therefore, the investigation starts with German structural patterns that are to be found in compounds in German commercials. In Polish advertising compounds are much rarer, so only a few Polish examples will be given for each pattern.

Keywords

EN

compounds; advertising; commercials; Golonka Joanna

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Germanica Wratislaviensia
• Year: 2011
• Volume: 134
• Pages: 117-129

Contributors

author

Joanna Golonka