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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2015
Volume
---
Issue
4(18)
Identifiers
Cover
Volume contents
4(18)
article:
Reputation Management for Scientific Organisations – Framework Development and Exemplification
(
Morschheuser P.
,
Redler J.
), p. 1-36
article:
Website as a communication tool at scientific institutions
(
Feldy M.
), p. 37-76
article:
The internationalization of marketing in the education and research sector
(
Pluta-Olearnik M.
), p. 77-96
article:
Marketing innovations as a source of competitive advantage of the universities
(
Waskowski Z.
,
Jasiulewicz A.
), p. 97-114
article:
Challenges facing the marketing of scientific and research institutes
(
Sojkin B.
), p. 115-128
article:
Creating marketing strategies for higher education institutions
(
Białoń L.
), p. 129-146
article:
Science and business cooperation. Barriers in Poland within the context of selected European and North American countries
(
Trzmielak D.
), p. 147-164
article:
Inbound marketing in research institutions
(
Świeczak W.
), p. 165-179
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