EN
In this study the author analyses the changes of social representations of the Slovak speaking population of the north-western part of the Hungarian Kingdom in the regional Magyar press during the years of the Great War. The article is based on analyses of five Magyar regional newspapers (issued in mainly Slovak inhabited areas), in which the author explores the usage of various categories (such as “people/folk”, “nationality”, “nation”, as well as notions of “loyalty”, “treacherousness”, and “Pan-Slavism”) and stereotypes as they were utilized in the representations of the Slovaks. The analyses follows how the seemingly subtle changes within the predominant Hungarian/Magyar nationalist ideology of the “Hungarian (political) nation” and particular events in the domestic policy and abroad (the policy of limited cooperation with the leaders of the non/Hungarian nationalist movements pursued by the prime minister I. Tisza on the eve of the World War, and the activities of Czech and Slovak politicians in exile, and of the Czech members of parliament in the Vienna Reichsrat during the last two years of the war) influenced and in fact changed the social representations of the Slovak population within the period of Hungarian/Magyar discourse.