KORPUS SLOVENSKÉHO COPYWRITINGU

• Authors: Jůnová Elena , Kráľová Zdena

Title variants

EN

Corpus of Slovak copywriting

• Languages of publication: SK

Abstracts

EN

A new specialized sub-corpus of the Slovak National Corpus with a free public access – the Corpus of Copywriting Texts (cw-2014-all) consisting of 1 648 229 tokens and 54 617 unique lemmas was created in the department of the Slovak National Corpus of the Ľ. Štúr Institute of Linguistics, Slovak Academy of Sciences in 2014. The corpus contains 1 441 pages from 339 websites of commercial companies and public institutions focused on advertising and self-presentation. The corpus is lemmatized and morphologically annotated. It includes three sub-corpora: the sub-corpus of copywriting texts of bigger commercial companies (cw-2014-v); the sub-corpus of copywriting texts of smaller commercial companies (cw-2014-m) and the sub-corpus of copywriting texts of public institutions (cw-2014-inst). The article specifies the methodology of corpus creation and provides its basic quantitative and qualitative characteristics.

Keywords

EN

COPYWRITING; CORPUS LINGUISTICS; CORPUS OF SLOVAK COPYWRITING; SLOVAKIA

• Publisher: Ludovit Stur Institute of Linguistics, Slovak Academy of Sciences
• Journal: Slovenská reč (Slovak Language)
• Year: 2016
• Volume: 81
• Issue: 1-2
• Pages: 71 – 78

Contributors

author

Jůnová Elena

• Centrum pre transfer technológií, Univerzitný vedecký park Žilinskej univerzity v Žiline, Univerzitná 8215/1, 010 26 Žilina, Slovak Republic

author

Kráľová Zdena