EN
Abstract: Many analysis and studies confirm that there are differences subsequently disappear between technology and non-technology innovation character, by ICT introducing are the products innovated, processes and organization structure of the service enterprises. Many factors effect on the character and innovation activity intensity in the services. Initial platform is the implementation of the innovation on the macro-level supported by the state policy. Slovak republic in European context queues into the countries with the non-adequate pursued innovation policy in practice. Service sector heterogeneity included knowledge-intensive services as well as less sophisticated services targeted on the knowledge is the next factor that influences on the innovation activity of the services. Therefore it is important to identify the key areas of innovation implementation according to individual section production character of the services, in conformity with the business strategy and with the acceptation of the specific service properties.