Strategic Decisions of Tourism Companies in the Context of Sustainable Development

• Authors: Virgilija Zinkevičiūtė

Abstracts

EN

Theoreticians and practitioners unanimously acknowledge the specific role of strategic decisions in a successful activity of a tourism company. Strategic decisions as the decisive factor in creating competitive advantage are gaining a considerable importance under the conditions of sustainable development. The article reviews the process of strategic decisions formation by a tourism organisation in the context of sustainable development. The scenarios method is proposed as offering good prospects under certain conditions. A universal scenarios formation technology has been presented, which is oriented towards facilitation of scenarios creation using a graphic tool of the "Scenarios Roads' Analysis".

Keywords

EN

tourism business; strategic decisions; sustainable development

• Publisher: Sciendo
• Journal: Issues of Business and Law
• Year: 2009
• Volume: 1
• Issue: 1
• Pages: 54-62

Contributors

author

Virgilija Zinkevičiūtė

• Tourism Management Department, Vilnius Law and Business College, Laisvės Ave. 58, LT-05120 Vilnius, Lithuania

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Identifiers

DOI

10.2478/v10088-009-0006-9