Handbook of Brand Semiotics - Communication Today - Volume 7, Issue 1 (2016) - CEJSH - Yadda

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Article details

Journal

Communication Today

2016 | 7 | 1 | 128-129

Article title

Handbook of Brand Semiotics

Authors

Pavol Minár

Title variants

Languages of publication

Abstracts

Reviewed book: ROSSOLATOS, G. (ed.): Handbook of Brand Semiotics. Kassel : Kassel University Press. 457 p. ISBN 978-3737600422.

Keywords

Publisher

Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda

Journal

Communication Today

Year

2016

Volume

7

Issue

1

Pages

128-129

Physical description

Contributors

author

Pavol Minár

minar@istropolitana.sk

Istropolitana Ogilvy, Martinčekova 17, 821 02 Bratislava, SLOVAK REPUBLIC

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-b08f508a-470b-4637-af3f-0dd024c63886

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