MEDIÁLNA GRAMOTNOSŤ – PREDPOKLAD PRE ŠÍRENIE KULTÚRNYCH TRADÍCIÍ

• Authors: Al-Ali Jalal

Title variants

EN

Media literacy - a prerequisite for the spread of cultural traditions

• Languages of publication: SK

Abstracts

EN

The paper focuses on media literacy as a prerequisite for the dissemination of cultural traditions. Cultural traditions are part of national culture which has been created as well as maintained and passed from generation to generation. For this purpose, various institutions (theatres, cinemas, museums, galleries etc.) and the media such as television, radio, film, press, the Internet, audio media, electronic materials, video, advertising (billboards, posters, leaflets, direct marketing), etc. can be used.

Keywords

EN

MEDIA; MEDIA LITERACY

• Publisher: Univerzita Konštantína Filozofa v Nitre
• Journal: Konštantínove listy
• Year: 2013
• Volume: 6
• Issue: 6
• Pages: 161 – 167

Contributors

author

Al-Ali Jalal

• Katedre masmediálnej komunikácie a reklamy, Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta, Štefánikova 67, 949 74 Nitra, Slovak Republic