Lokalizacja wiedzy o kliencie

• Authors: Dorota Buchnowska

Title variants

EN

LOCATION OF KNOWLEDGE ABOUT CONSUMERS

• Languages of publication: PL

Abstracts

EN

Nowadays, knowledge about customers is the most valuable asset for any enterprise. Using it, organizations can more effectively increase customer loyalty and their value to the company. The purpose of this paper is to identify the main sources of knowledge about the client and to present the importance and possibilities of using customer knowledge to build the intellectual capital of organizations.

Keywords

EN

knowledge; knowledge management; identification of customer needs

• Publisher: Uniwersytet Gdański. Wydział Ekonomiczny
• Journal: Współczesna Gospodarka
• Year: 2012
• Volume: 3
• Issue: 1
• Pages: 37-44

Contributors

author

Dorota Buchnowska

• Uniwersytet Gdański, Wydział Zarządzania, Katedra Informatyki Ekonomicznej, ul. Piaskowa 9, 81-864 Sopot, Poland