EN
In the past, the existing technology did not make it possible to store and process such vast amounts of data as the technology today. Data had to be selected according to their necessity and were collected only about specific persons or small groups of people. Nowadays, the technologies manage to predict “patterns“ of people’s behaviour and significantly improve the effectiveness of decision-making. The question we are dealing with in the article is whether the “traditional” individual right to privacy is still fit in the era of Big Data where the individuality ceases to be of importance or whether other solutions need to be sought.