Automatyczny wpływ reklamy na postawy i zachowania konsumentów

• Authors: Joanna Ossowska

Title variants

EN

AUTOMATIC INFLUENCE OF ADVERTISING ON CONSUMER ATTITUDES AND BEHAVIOUR

• Languages of publication: PL

Abstracts

EN

The article aims to show automatic influence of advertising messages on attitudes and, consequently, the behavior of consumers. The Author discusses the less rational consumer behavior, automatic processes of building and changing consumer attitudes, and heuristics used to support the automatic impact of advertising. Article also draws attention to individual differences in perception of advertising and the impact of these messages on cognitive functioning and behavior of the recipient.

Keywords

EN

attitude; implicit attitude; automatic influence; advertisement

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2012
• Volume: 15
• Issue: 3(56)
• Pages: 56-69

Contributors

author

Joanna Ossowska

• Gabinet Psychologiczny Harmonia, ul. Traugutta 2c/3, 81-388 Gdynia, Poland