EN
The paper deals with the use of the interdisciplinary concept of memory (theoretically elaborated mainly in Western European scientific space) in toponomastics. The first part of the paper is theoretical as it is focused on the analysis of the current approaches to the understanding of the term memory in the broader context of various humanities and social sciences as well as in the narrower focus on the sphere of the toponomastic research. The comparison of the presented concepts points to the specifics of perception of the concept of memory in toponomastics which result from the nature of the research subject matter. In the next part, we will present the practical use of this concept in the research of the regional toponymy, shown on the example of unofficial toponymy of three villages in East Gemer – Vlachovo, Gočovo, and Nižná Slaná.