EN
The purpose of this article is to identify those features of the integrated management, which can be crucial to the success of the implementation of corporate social responsibility. This paper provides a description of integrated management and strategic CSR. There are also attempts to analyze the idea of Balanced Scorecard in order to adapt it to manage the environmental and social aspects. Moreover the Author presents a strategic control system by H. Steinmann, which allows for an overall view of the economic, strategic and ethical requirements in management processes.