EN
The present paper concerns an analysis of al-Qaeda’s propaganda techniques, which create a unified and stable structure of the organization. However, the research presented in the paper is based on al-Qaeda’s publications and statements, which have been appearing in the internet through the years of 2001 to 2010. The analyses refer to theories of Arabic classic rhetoric and modern indoctrination methods such as application of precise words and persuasive arguments as well as different rhetorical figures and tropes. The first part of the research regards al-Qaeda’s the supreme division of propaganda. The second part is concerned with the presentation of local propaganda units. Additionally, the last part points out recent media campaigns, which became an evaluated step of al-Qaeda’s indoctrination policy.