Application of nutritional marketing tools in press advertisements

• Authors: Rejman K. , Walkowska S. , Halicka E.
• Languages of publication: EN

Abstracts

EN

In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.

• Publisher: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
• Journal: Problemy Rolnictwa Światowego
• Year: 2013
• Volume: 13[28]
• Issue: 4
• Physical description: p.149-155,fig.,ref.

Contributors

author

Rejman K.

• Department of Organization and Consumption Economics, Warsaw University of Life Sciences - SGGW, Warsaw, Poland

author

Walkowska S.

• Department of Organization and Consumption Economics, Warsaw University of Life Sciences - SGGW, Warsaw, Poland

author

Halicka E.

• Department of Organization and Consumption Economics, Warsaw University of Life Sciences - SGGW, Warsaw, Poland

References

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Notes

PL

Rekord w opracowaniu