„Branding Tschechien“. Public Diplomacy und Nation Branding als Instrumente der Außenpolitik

• Authors: Waisová, Šárka , Cabada, Ladislav

Abstracts

DE

The article develops the traditional theoretical framework of public diplomacy, used in international relations since decades, into the new approach – the nation branding. The nation branding became very popular practice within the public diplomacy and more general “applied foreign cultural policy” in the last two decades. The development of new communication tools such as the Internet and social networks challenged the public diplomacy approaches and brought search for new communication tools the state can use towards the public of other states. Our analysis focus on the Czech example that is incorporated into more general East-Central European frame.

Keywords

DE

public diplomacy; nation branding; Czech Republic; logo; brand state

• Publisher: Wydawnictwa Uniwersytetu Warszawskiego
• Journal: Przegląd Europejski
• Year: 2016
• Volume: 2016 (39)(1)
• Pages: 84-106

Dates

published

2020-03-21

Contributors

author

Waisová, Šárka

author

Cabada, Ladislav

Identifiers

DOI

https://doi.org/10.31338/1641-2478pe.1.16.5