"Doba bronzová" : mediálne prepojenie národnej identity a športu - príklad "neúspechu" slovenských športovcov na OH 2012

• Authors: Zuzana Botiková

Title variants

EN

The "Bronz Age" : National Identity and Sport in Media - A Case Study of "Failed" Slovak Performances at the 2012 Olympics

• Languages of publication: SK

Abstracts

EN

This text deals with the contruction of national identity through sports discourse in media, with the main attention paid to the "failed" performance of Slovak sportsmen at the Olympic Games in London 2012. As Slovaks didn´t repeat their previous medal achievements in London 2012, therefore the media ironically labeled their performance as the "Bronze Age". This study presents the findings of a discourse analysis, which was applied to the sport commentaries published in Slovak press after the London 2012 Olympics. The method of analysis is based on the approach of Norman Fairclough, and therefore social identities, relations and systems of knowledge are distinguished within the studied articles.

Keywords

EN

sports; national identity; failure; celebratory nationalism; banal nationalism; media discourse

Discipline

• ETHNOLOGY: ETHNOLOGY

• Publisher: Institute of Ethnology, Czech Academy of Sciences
• Journal: Český lid: etnologický časopis (Český lid: Ethnological journal)
• Year: 2015
• Volume: 102
• Issue: 2
• Pages: 151-171
• Document type: ARTICLE

Contributors

author

Zuzana Botiková

• Český lid, redakce, Etnologický ústav AV ČR, v.v.i., Na Florenci 3, 110 00 Praha 1, Czech Republic