STRATEGIES OF ENTERPRISES GLOBALIZATION PROCESSES (Strategie przedsiebiorstw wobec procesów globalizacji)

• Authors: Borowski Jerzy
• Languages of publication: PL

Abstracts

EN

The article is divided into two parts of which the first provides the reader with a concise description of the globalization process whereas the second part analyses the impact of globalization on changes in enterprise strategy. By analysing the evolution of the globalization process, the author shows the prime mover of globalization in the form of a series of specific favourable conditions for its development, and developing processes in the form of economic spheres which are significant for its development, and its characteristic features that result from these activities. The second larger part of the article presents an analysis of changes in the strategies of enterprises caused by globalization, especially those in the general strategy prepared at the level of the board of directors, competition strategy (created at the line-of-business level) and marketing strategy.

Keywords

EN

GLOBALIZATION; STRATEGIES OF ENTERPRISES

Discipline

• ECONOMICS: ECONOMICS

• Journal: Optimum. Studia Ekonomiczne
• Year: 2009
• Issue: 4(44)
• Pages: 130-142
• Document type: ARTICLE

Contributors

author

Borowski Jerzy

• Jerzy Borowski, Uniwersytet w Bialymstoku, Wydzial Ekonomii i Zarzadzania, ul. Warszawska 63, 15-062 Bialystok, Poland

Identifiers

CEJSH db identifier

10PLAAAA082210