Lokalne markowe produkty turystyki kulturowej - analiza funkcjonowania na przykladzie 'Krainy w Krate' oraz 'Centrum Edukacji i Promocji Regionu w Szymbarku'

• Authors: Marczak Miroslaw , Borzyszkowski Jacek

Title variants

EN

LOCAL BRAND PRODUCTS OF CULTURAL TOURISM - THE ANALYSIS OF FUNCTIONING BASED ON THE CASE OF 'THE CHECKED-HOUSES-LAND' AND 'THE CENTER FOR EDUCATION AND REGION PROMOTION IN SZYMBARK'

• Languages of publication: PL

Abstracts

EN

The main goal of the article is the functioning analysis of the chosen brand products of cultural tourism existing in the region of Pomerania. The study describes 'the Center for Education and Region Promotion in Szymbark' and 'the Checked-Houses-Land'. The article presents, among others, the direction which the studied products should take. On the basis of the conducted study, the authors also presented the future development plans of the analyzed enterprises and their sources of financing.

Keywords

EN

BRAND; BRANDED TOURIST PRODUCT; CULTURAL TOURISM

Discipline

• OTHER_SOCIAL_SCIENCES: OTHER SOCIAL SCIENCES

• Publisher: KulTour.pl - Organizator Turystyki Kulturowej i Edukacyjnej, Poznań, Polska
• Journal: Turystyka Kulturowa
• Year: 2011
• Issue: 11
• Pages: 4-15
• Document type: ARTICLE

Contributors

author

Marczak Miroslaw

author

Borzyszkowski Jacek

• Jacek Borzyszkowski, Politechnika Koszalinska, Wydzial Ekonomii i Zarzadzania, Katedra Turystyki, Demografii i Geografii, ul. E. Kwiatkowskiego 6e, 75-343 Koszalin, Poland

Identifiers

CEJSH db identifier

11PLAAAA102924